News-Luoyang Meidiya Ceramics Co.,Ltd.

Home page

From the consumer era look at the ceramic industry terminal store upgrade thought

2017-04-18

　　The concept of "new retail" latest "refresh", is the result of Mr Ma the cloud conference speech in hangzhou in 2016, when Mr Ma said: "in the future, ten years or twenty years will no longer have the idea that e-commerce, online and logistics must combine together", can the real "new retail". 　　As Ma Yunxin words, despite the current industry of new retail concepts have not unified cognition, but it really represents a new trend, that is from price consumption era to the value change of The Times. In this consumer-led consumer market, it's imperative that we display an upgrade offline. 　　However, for the traditional ceramic entity shop, we should stand on the consumer's position thinking, simply store the image of the upgrade is not enough, but to upgrade from the user as the center of experience. 　　Below, we discuss a few aspects of the upgrading of the store in the current consumer era ceramics industry: 　　First: store management upgrades 　　Traditional terminal stores, because of the need to meet the needs of the ceramic upgrade of the top ten brands and manufacturers, a small change for a year, three years changed this is normal, the image of a variety of upgrades, product upgrade, store image, such as the terminal stores camp cost will increase with the rapid development of the ceramic tile industry at the moment, the transition of the consumer market consciousness, many brands started to "light" ceramic operation management, the light is the main body storefront renovation costs at the moment is light, light on inventory. 　　Based on Internet thinking the GIA mentioned marble tile brand terminal management requires innovation, from the storefront renovation and product structure need to be concise, presented in the form of a minimalist, because it not only greatly reduce the terminal business owners manage stress, but also cater to the consumption trend at the moment. 　　There is also the channel building, because the retail business is not just a retail business. Store set up community promotion team, take the initiative to go out to the community to grasp the customer, to form a sales team of the project, the intention to expand precise room, hotel and other projects, to form a channel of domestic outfit company development team, dedicated to domestic outfit company channels development and maintenance work, at the same time also to form a distribution team and so on. 　　In the era of mobile Internet, customer purchasing behavior is more diversified, to develop various sales channels, with the fastest way to find the target customers, is the request of the ages and dealer development important way. 　　Second: store service upgrades 　　With the rise of the manufacturing industry, there have been many luxury stores, image shops, flagship stores, and experience shops. When the consumer enters the storefront, like enter a carefully decorated living room, let a person deeply experience the style lasting appeal that the relevant product has distinctive characteristic. The emergence of these new meteorology is exactly the same time that the marketing service of the ceramic industry has been upgraded. In the past, we used to be used in the ceramic exhibition hall, the simple product of the big slanting board, the simple toilet model room. 　　Now, in the age of pluralistic competition, businesses have to come up with ideas that will appeal to buyers. Value-added services, door-to-door measurement services, and space design services. 　　Third: store product upgrades 　　Terminal stores products sample, of course, according to the product category of brands, but there, where we more emphasizes the product structure and combination, reasonable product mix will be more conducive to product sales chain, "product in essence, not more" at the same time, because the area is finite, terminal stores, as well as the particularity of household building materials industry, a single product is not aroused consumer's shopping desire, only to see between the example of the overall or renderings later, they can find out whether this product fit their needs. 　　Fourth: store experience upgrades 　　Due to the development of information technology and Internet, the user experience to become the important indicators of a brand in the consumer experience, now has covered every day we come into contact with the food, clothing, shelter, line, ceramic industry, however, to experience upgrading also gradually popularization, ceramic products, after all, the last is a household space, so the virtual reality VR technology has become an important experience ceramic store tools, technology changes with each passing day, of course, we need to keep up with the pace of The Times, or the same will be abandoned by time. 　　Creation of new retail, not told us to keep up with the new retail model, but to our cognition, the change of The Times, at the moment of consumers is a constantly changing individual. And we, as a semi-finished produ

Detail

Whether or not the ceramic industry is holding back the national economy

2017-04-18

　　In 2017, a quarter of the time, the industry brothers and sisters gathered together, and the question most asked was "what is the industry like this year?" "And" what about the beginning of this year?" , in fact, all these problems can't accurate answer (maybe inquisitor have no hope you accurate answer), and just about everyone's own most probably feeling. 　　According to the authoritative interpretation of the national bureau of statistics, the main reasons for the obvious acceleration in profit growth of industrial enterprises in the january-february period are three main reasons: 　　First, the growth of industrial production has accelerated, and the production of ceramics industry has barely seen the trend of growth, let alone growth. 　　The second is the product price is obvious rise, ceramic ten brand product day in the roar: price increases! There is an obvious surplus in the market, overcapacity in production capacity, and what is the price hike? 　　Three is the cost per unit and the unit cost down faster, unit cost and unit cost of ceramic industry is rising, labor costs, environmental cost, the cost of raw materials, such as fuel costs are rising. 　　On March 27, the national bureau of statistics announced that the total profit of industrial enterprises in the first two months of 2017 will be 10156. 800 million yuan, up 31 percent year on year. 5%. People who believe that the data is concerned with the data have two main expressions: surprise and surprise. Therefore, the second day (March 28) I'm going to the national bureau of statistics data and simple analysis into the "irmtraud fessen-henjes ceramic channel", but added behind the title "dragging the ceramics industry?" "Obviously I was the latter expression -- I was surprised to see the total profit growth of 8 in the first 12 months of 2016. 5 percent, and the maximum growth rate of the year is 9. 4 percent (1 ~ November). In addition, I also carefully read the national bureau of statistics of authoritative interpretation 】【 industrial profits continue to restorative growth (national bureau of statistics (NBS) industrial Dr SiHePing interpretation). 　　First what has happened, the personage inside course of study generally feel overall more than 2015, 2016, 2015 ceramic industry has an obvious failures, most brand ceramic enterprises have 2016 more than 20% growth. The latest information from the China building society of building and sanitary ceramics is 102 for all of 2016. That's 6.5 billion square meters, which is 0. 84%. The ceramic output of 2015 was 101. It's 7.9 billion square meters, up to zero. 5%. This year has been for the past three months, environmental protection feeling stressed out, most of the production of ceramic enterprises is still not fully open, has opened up pottery, most feel good production and sales. 　　China's real estate development investment grew by 8 percent between January and February 2017. 9% (6.9% for all of 2016); The land purchase area of the national real estate enterprise increased by 6. 2% (up for the full year of 2016); The sales area of commercial housing in the country increased by 25. 1% (annual growth of 22.5%); The effects of real estate controls are not yet visible. China's manufacturing purchasing managers' index for February 2016 was 51. Six percent, five months in a row, more than 51 percent, and the overall outlook for 2017 is optimistic. 　　The national bureau of statistics has an authoritative interpretation that other indicators that reflect corporate performance in January and February have also improved significantly 　　One is the profit rate increased significantly, in the ceramic industry, most part of the good brand ceramic companies have this kind of condition, most of the ceramic enterprise profit margins without apparent rise; 　　The second is the receivable difficult the first relief, regional dealers system much of the ceramic enterprise, don't have much cash collection problem, but in front of the real estate tycoons are different, some ceramic enterprises because of the receivable problem may or is becoming a "shareholder", and chemical equipment suppliers in the upstream of ceramic industry, the difficulty of the present situation, the receivable but no relief; 　　Third, the increase in inventories has been accelerated, as is the overall situation of the ceramics industry, and often can be seen that many of the warehouses are full of goods. 　　Of course, we can also see that the industrial companies above this scale are up 31 per cent year on year. We can also see a 100 per cent increase in profits for the state-owned holding companies there, with a high rise in prices of coal, steel and oil. Private sector profits rose by 14. 9%. Can't see the ceramic enterprises 1 ~ 2 month how much profit growth this year, certainly not state-owned enterprise growth levels of 100%, also cannot achieve the growth of enterprises above designated size 31. 5%. Is the ceramic industry a dra

Detail

As the off-season comes, how do ceramic companies cope?

2017-04-18

　　No consciousness half season is about to go out, 2015 ceramic industry is also the Philippines has two super low season, industry have how many back to temperature, glinting air now, terminal market a dismal performance directly affects the ceramic enterprises, most companies now exceeds the demand, inventory extrusion, actually ceramic enterprises should not dodging stop in front of the off-season, to activate the market will get unexpected results. 　　Off-season marketing to put it bluntly, that is, the internal management and external marketing, internal management is the science of uniting the enterprise internal work, strengthen the employee's work skills, improve employee to enterprise's sense of belonging, sense of honor. And outside marketing is a marketing campaign that attracts eyeballs and new products that activate demand. In a downturn, these actions and activities are very necessary. 　　Learned, the cake market in the process of declining demand shrinking, this means that some enterprises can be assigned to the cake, but some companies will lose the cake, so ceramic enterprises competition will become more and more heated, marketing activity is in the market for the enterprise to compete for more of the cake. Crown of enterprise marketing director zhang gang, said this year's ceramic industry is already jittery, rumors in the industry of ceramic enterprises have closed down, now many ceramic enterprises in the fierce competition for market share in order to protect the survival, some companies work hard to get a single business, the market downturn. 　　Consumers are getting tougher 　　The most obvious difference between the off-season and off-season is the consumer perception. In busy times, consumers are quick to sell. In the off-season, consumers are generally wait-and-see. As a result, off-season marketing is more difficult for businesses than for busy marketing. 　　Almost every company is adding off-season marketing 　　From the strict sense, because almost all of the ceramic shops are on the market in the promotion activities, so basically every ceramic enterprises marketing in planning the off-season. But on the scale of the activity, only a few ceramic companies have worked hard in the off-season marketing campaign. Group buying, President signing, star signing, community promotion, engineering public relations and other off-season marketing methods become the hot products of ceramic enterprises. 　　Rather than passively initiative, off-season marketing become ceramic enterprise effective way against the off-season, but now the off-season marketing gimmick homogeneity serious, lets the off-season effect of marketing activities. The ceramic industry is full of strong price wars, and price wars hurt consumer confidence as well as businesses.

Detail

Analysis of the cause of the price increase of ceramics

2017-04-18

　　Zhang! Up! Up!After a year, I heard only a rise! This is why the three factors are destined for the price of ceramics! 　　Trucks are limited and shipping costs are multiplied 　　First of all, by the ministry of transport "transfinite transport vehicle traffic highway management regulations" has been implemented on September 21, 2016, the new rules has been clear about the freight source management measures, regulation as a direct result of motor transport freight non-metallic mineral prices 10-20 yuan/ton. 　　The ultra limit policy promptly, major mining traffic arteries and ceramic production park strict on ore transport vehicle overload phenomenon, of the overload vehicles to seize and fines, ceramic raw materials inventory gap, the freight cost is on the rise. 　　Second, by the ministry of land and resources, the ministry, the ministry of finance, the ministry and the combination of the national energy administration on the strengthening of mine geological environment restoration and comprehensive administrative guidance "has been promulgated in 2016. Xiong, the deputy director of the department of geology and environment of the ministry of land and resources, said that China will conduct comprehensive management of mine environmental issues, including historical issues. 　　National standard management in mines, especially in guangxi, guangdong huizhou, jilin and other non-metallic mineral rock, coal mining more began to standardize management of the mine, to crack down on illegal mines, average daily mining stone to decrease quantity, part of ceramic raw material supply nervous, pricing appear unstable phenomenon. 　　The 13th five-year plan, the green mine development 　　Finally, the 13th five-year development plan of the non-metal mining industry points out that the development of the mine is green. Non-metallic mining industry, speed up the development of environment-friendly protection and restoration of ecological environment, from equipment, technology, scale of production enterprises, safety, environmental protection and other aspects improve access, eliminate small size, high resource consumption and environmental pollution, does not fit safety production requirements of enterprises. During the 12th five-year plan period, the rectification of non-metal mining operations has been strengthened and the mining order gradually standardized. The proportion of non-metal mining companies that are larger in scale has been rising, with the number of small businesses shrinking by nearly 10,000. We have increased environmental pollution control over the past year, demanding that the mining regulations be regulated, energy conservation and emissions reduction, and "tri-waste" emissions, and the cost of mining mining will rise. 　　From guangxi, one talcum powder suppliers said they mainly surrounding procurement in nanning, since the second half of 2016, the shortage of raw materials, raw material price is not stable, environmental stress, transportation cost and other factors, the supply of its top ten brand of pottery and porcelain prices rose by 25% to 30%. 　　Industry experts also pointed out that this year the first year is metal to capacity, director of the national development and reform commission Ren Lifeng control capacity is pointed out in the last two sessions, when it comes to control capacity, ceramic material purchaser will think the price will continue to rise. A ceramic material purchaser also said: at the moment looking for supply of goods, supply and demand tension, even the rich are not necessarily take the arrival of the goods, now completely become a seller's market, dominated by suppliers, passive downstream enterprises.

Detail

The proliferation of new brands has encouraged innovation in ceramics

2017-04-18

　　Back in 2016, the domestic market environment more and more bad, a lot of ceramic enterprise survival and development is very difficult, environmental reversed transmission tao transformation and upgrading of enterprises, the production of raw materials, such as logistics costs continue to rise, make the bear heavy pressure of ceramic enterprise can choose close outs. 　　But, despite industry market overall development situation is complicated, elusive, can prevent a batch of ceramic enterprises has profound strength grasped the nettle and grasping development opportunities, and achieve innovation stratagem, to launch new brands to meet the diversified needs of consumers. Such as introducing "eagle eagle group of 2086", finally enterprise launched "lianguan ceramic tile", shun into ceramic enterprises to launch "BTP ceramic sheet", sublimation enterprise launched two dah sing dry CDH, tall and erect strange brand, campari the "felton ceramic tile" of the enterprise, as well as the general enterprise's forthcoming "excellent ceramic tile". 　　The emergence of these new brands has made the game of the pottery industry more exciting! 　　In addition to precision positioning, we need to be prepared for a lasting battle 　　Clearly, consumers have shifted from emotional consumption to rational consumption. With 80, 90, the rise of the younger generation consumer groups, consumer culture level, aesthetic level unceasing enhancement, consumption concept also produces change, they identify the potential for product quality enhancement, strong demand for personalized. To be precise, natural, contracted slowly becomes the new trend of modern home outfit. 　　"Such a shift will inevitably require companies, products with consumer trends change, eagle 2086 is facing the new generation of modern archaize brick brand of consumer groups, not only only is the emergence of a series of new products, and not just the birth of a new brand, also represents the eagle power of growth. It represents the eagle respect for the new generation of consumers, to deduce the development of Chinese aesthetics a diligently exploration." "Said Lin wei, President of eagle group, at the" eagle 2086 "brand. 　　According to introducing, eagle 2086 main advocate change numerous into Jane, return uncut jade to put in the product attitude and "Jane's life, this time" way of life, calls for a new generation of consumers return to nature of life, pay attention to life itself. The launch of the eagle 2086 brand, for the eagle group, formalized the three major brands of the group. Chen Xianwei said at the news conference, 2086 as an independent brand is an extension of the eagle group of 2086 modern archaize brick is of fine texture, simple but elegant taste a selection of modern way of life. He also mentioned that antique wood, wood, sandstone, fabrics, such as cement material in ceramic products accounted for more than 90% of the creative source, but many just imitate its surface texture, and 2086 consumers more is the pursuit of culture. 　　And the launch of the same brand new and modern archaize brick "felton ceramic tile", the brand belongs to campari enterprise's brand, emphasizing the concept of "the antique, is more than simple". Liu yong, general manager of the jinbari enterprise group, said that all brands revolve around "people" and that consumers are an important factor in the establishment of new brands. When the industry is bad, it happens. 　　Completes the brand construction is the essence of the ceramic enterprises continued strong vitality and the enterprise brand construction is not can be completed overnight, new brand visibility and influence is not likely to quickly spread to the consumer's mind. The new brand building, more needs the enterprise staff and the dealer persistent effort and persistence. Ensure that the quality of the product is the foundation, then be sure to have precise market positioning, and the enterprise will also pay attention to whether the brand concept and product attribute match. 　　It is understood that Coca-Cola and Pepsi two brand service products are cola beverages, Coca-Cola service object is the public, however, goal is to maintain the world's first, and be authentic; Pepsi is a young man, aiming to be number one in the world and first. The two brands compete for each other, but they all have their own brand positioning, and they have always adopted a series of branding strategies based on their positioning. 　　Take the opportunity of differentiation and development, and beware of innovation. 　　New brand construction needs to keep pace with the concept of management and marketing strategy. At this moment, the marketing methods of various industries are proliferated, the classic, successful marketing strategy is forever but, it is worth learning from the ceramic enterprises. 　　The personage inside course of study thinks, at present ceramic people to expand the market, be sure to go different developme

Detail

< 1 2 3 4 5 6 7 >