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The collection of ceramics should be careful not to be confused by appearances

2017-04-18

　　Now has become a popular online sales porcelain, it is difficult to distinguish from the elaborate pictures true quality porcelain, makes you more difficult to distinguish between the two pictures are the same porcelain, think the price gap is too big, especially the top ten brands of ceramic collection, feel the cost of porcelain unfathomable, "issue". Is the price of porcelain really confusing 　　I'd like to talk to you about the experience of making porcelain in jingdezhen for several decades. 　　Don't look at the value of porcelain from some surface phenomenon; Porcelain, unlike other commodities, jingdezhen porcelain is made by hand, basic technology, basic is the traditional process, the product cannot reach the same standard, in the past there is a ballad "hundred kiln than a treasure" that is very difficult to make a perfect porcelain, porcelain products will be hundreds of quality defects, the gap will affect the final sales price to produce unexpected. Many factors, such as color, enamel, fine degree, and technical difficulties, can make a difference in price. A low-grade porcelain and a high-grade porcelain surface is the plaster molding, glazing and firing after from the production process to see the difference is not too big, but when you know about the hardships of high-grade porcelain production will understand cost is not imagination of so simple. 　　Again, the question of workmanship 　　Only from the raw material price difference how much we will be able to see the price difference, but only use money to buy these materials is not enough, because many high-grade raw materials due to many years no one understood the use method and sintering process, need to test will success can only be use for many times, very few adept experts experiment. 　　Many years' production practice of the they told them to use their not familiar with the craft of porcelain, the end result must be economic failure, foreign investors do not understand the laws porcelain production, cut test reform, success will not easily, are almost all failed, so antique porcelain production technology progress is very slow. 　　The cost of production is a major cost, such as a teacup to shape the cheapest machine moulding needs only a few Angle of operating costs, grouting molding may be cheap, and a hand pull embryo fetal thin cup molding fee will be few yuan. 　　And able to produce high-end boutique craftsman is still hard to find, from blocking to burning need to pass from the kiln drying billet, slab, billet, hydrating, swinging glaze, coloured drawing or pattern, glazing, billet, seting, blowing, clinkering, the kiln... Auxiliary process with the series of dozens of working procedure, which will make the product as long as there is a negligence of scrapped, if these auxiliary production of high-grade porcelain work also is important to hire professional auxiliary craftsmen. 　　If making low-grade product because of the thickness of the flat tyre, the process requires that the low-grade product can be finished by simple filling water, it will be able to apply the glaze, the cooking, the cost is very low. 　　Porcelain, the more fine workmanship, clever, thin, fine, the simulation demand is high, the greater the chance of the quality problem, the personality is jingdezhen porcelain production areas other than basic don't belong to the hard-paste porcelain, porcelain product deformation caused by quality defects alone is lower than the jingdezhen porcelain dozens of times, and these defective instruments included in the cost. 　　Colour painting accounts for a large proportion of the cost of porcelain, and the difference between the cost of painting and painting is very large. Still in the cup, for example: hire apprentices to draw simple patterns do not need to pay, a few dollars and ordinary craftsmen senior craftsman need hundreds of yuan, if the drawing complex images such as qingming scroll to thousands of yuan. Is the gap between cost of a small inscription is unthinkable, low-grade decals, printing process an inscription in just a few cents, but an neatly handwritten inscription will four yuan a word, if an inscription "simulation in place" is hundreds of yuan. 　　Although only a little difference but the difference of cost is a China hundreds, as if a seemingly ordinary tureen craft, some sell more than a dozen pieces, others of thousands of yuan. 　　The first is the selection of raw materials 　　First from the mud material, there are more than one hundred yuan a ton of slag mud, there are more than three thousand yuan a ton of special mud, if in accordance with the general industrial product pricing rule "a worker is expected to" rule, the price of the porcelain to differ 300 times! Slag mud is dressing when fetal scraping mud material, can only be sold to production upscale porcelain factory, some cheap grouting molding archaize ceramic is to use this kind of mud material; "Medium white mud", 400 yuan or so, is the main

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From the consumer era look at the ceramic industry terminal store upgrade thought

2017-04-18

　　The concept of "new retail" latest "refresh", is the result of Mr Ma the cloud conference speech in hangzhou in 2016, when Mr Ma said: "in the future, ten years or twenty years will no longer have the idea that e-commerce, online and logistics must combine together", can the real "new retail". 　　As Ma Yunxin words, despite the current industry of new retail concepts have not unified cognition, but it really represents a new trend, that is from price consumption era to the value change of The Times. In this consumer-led consumer market, it's imperative that we display an upgrade offline. 　　However, for the traditional ceramic entity shop, we should stand on the consumer's position thinking, simply store the image of the upgrade is not enough, but to upgrade from the user as the center of experience. 　　Below, we discuss a few aspects of the upgrading of the store in the current consumer era ceramics industry: 　　First: store management upgrades 　　Traditional terminal stores, because of the need to meet the needs of the ceramic upgrade of the top ten brands and manufacturers, a small change for a year, three years changed this is normal, the image of a variety of upgrades, product upgrade, store image, such as the terminal stores camp cost will increase with the rapid development of the ceramic tile industry at the moment, the transition of the consumer market consciousness, many brands started to "light" ceramic operation management, the light is the main body storefront renovation costs at the moment is light, light on inventory. 　　Based on Internet thinking the GIA mentioned marble tile brand terminal management requires innovation, from the storefront renovation and product structure need to be concise, presented in the form of a minimalist, because it not only greatly reduce the terminal business owners manage stress, but also cater to the consumption trend at the moment. 　　There is also the channel building, because the retail business is not just a retail business. Store set up community promotion team, take the initiative to go out to the community to grasp the customer, to form a sales team of the project, the intention to expand precise room, hotel and other projects, to form a channel of domestic outfit company development team, dedicated to domestic outfit company channels development and maintenance work, at the same time also to form a distribution team and so on. 　　In the era of mobile Internet, customer purchasing behavior is more diversified, to develop various sales channels, with the fastest way to find the target customers, is the request of the ages and dealer development important way. 　　Second: store service upgrades 　　With the rise of the manufacturing industry, there have been many luxury stores, image shops, flagship stores, and experience shops. When the consumer enters the storefront, like enter a carefully decorated living room, let a person deeply experience the style lasting appeal that the relevant product has distinctive characteristic. The emergence of these new meteorology is exactly the same time that the marketing service of the ceramic industry has been upgraded. In the past, we used to be used in the ceramic exhibition hall, the simple product of the big slanting board, the simple toilet model room. 　　Now, in the age of pluralistic competition, businesses have to come up with ideas that will appeal to buyers. Value-added services, door-to-door measurement services, and space design services. 　　Third: store product upgrades 　　Terminal stores products sample, of course, according to the product category of brands, but there, where we more emphasizes the product structure and combination, reasonable product mix will be more conducive to product sales chain, "product in essence, not more" at the same time, because the area is finite, terminal stores, as well as the particularity of household building materials industry, a single product is not aroused consumer's shopping desire, only to see between the example of the overall or renderings later, they can find out whether this product fit their needs. 　　Fourth: store experience upgrades 　　Due to the development of information technology and Internet, the user experience to become the important indicators of a brand in the consumer experience, now has covered every day we come into contact with the food, clothing, shelter, line, ceramic industry, however, to experience upgrading also gradually popularization, ceramic products, after all, the last is a household space, so the virtual reality VR technology has become an important experience ceramic store tools, technology changes with each passing day, of course, we need to keep up with the pace of The Times, or the same will be abandoned by time. 　　Creation of new retail, not told us to keep up with the new retail model, but to our cognition, the change of The Times, at the moment of consumers is a constantly changing individual. And we, as a semi-finished produ

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Whether or not the ceramic industry is holding back the national economy

2017-04-18

　　In 2017, a quarter of the time, the industry brothers and sisters gathered together, and the question most asked was "what is the industry like this year?" "And" what about the beginning of this year?" , in fact, all these problems can't accurate answer (maybe inquisitor have no hope you accurate answer), and just about everyone's own most probably feeling. 　　According to the authoritative interpretation of the national bureau of statistics, the main reasons for the obvious acceleration in profit growth of industrial enterprises in the january-february period are three main reasons: 　　First, the growth of industrial production has accelerated, and the production of ceramics industry has barely seen the trend of growth, let alone growth. 　　The second is the product price is obvious rise, ceramic ten brand product day in the roar: price increases! There is an obvious surplus in the market, overcapacity in production capacity, and what is the price hike? 　　Three is the cost per unit and the unit cost down faster, unit cost and unit cost of ceramic industry is rising, labor costs, environmental cost, the cost of raw materials, such as fuel costs are rising. 　　On March 27, the national bureau of statistics announced that the total profit of industrial enterprises in the first two months of 2017 will be 10156. 800 million yuan, up 31 percent year on year. 5%. People who believe that the data is concerned with the data have two main expressions: surprise and surprise. Therefore, the second day (March 28) I'm going to the national bureau of statistics data and simple analysis into the "irmtraud fessen-henjes ceramic channel", but added behind the title "dragging the ceramics industry?" "Obviously I was the latter expression -- I was surprised to see the total profit growth of 8 in the first 12 months of 2016. 5 percent, and the maximum growth rate of the year is 9. 4 percent (1 ~ November). In addition, I also carefully read the national bureau of statistics of authoritative interpretation 】【 industrial profits continue to restorative growth (national bureau of statistics (NBS) industrial Dr SiHePing interpretation). 　　First what has happened, the personage inside course of study generally feel overall more than 2015, 2016, 2015 ceramic industry has an obvious failures, most brand ceramic enterprises have 2016 more than 20% growth. The latest information from the China building society of building and sanitary ceramics is 102 for all of 2016. That's 6.5 billion square meters, which is 0. 84%. The ceramic output of 2015 was 101. It's 7.9 billion square meters, up to zero. 5%. This year has been for the past three months, environmental protection feeling stressed out, most of the production of ceramic enterprises is still not fully open, has opened up pottery, most feel good production and sales. 　　China's real estate development investment grew by 8 percent between January and February 2017. 9% (6.9% for all of 2016); The land purchase area of the national real estate enterprise increased by 6. 2% (up for the full year of 2016); The sales area of commercial housing in the country increased by 25. 1% (annual growth of 22.5%); The effects of real estate controls are not yet visible. China's manufacturing purchasing managers' index for February 2016 was 51. Six percent, five months in a row, more than 51 percent, and the overall outlook for 2017 is optimistic. 　　The national bureau of statistics has an authoritative interpretation that other indicators that reflect corporate performance in January and February have also improved significantly 　　One is the profit rate increased significantly, in the ceramic industry, most part of the good brand ceramic companies have this kind of condition, most of the ceramic enterprise profit margins without apparent rise; 　　The second is the receivable difficult the first relief, regional dealers system much of the ceramic enterprise, don't have much cash collection problem, but in front of the real estate tycoons are different, some ceramic enterprises because of the receivable problem may or is becoming a "shareholder", and chemical equipment suppliers in the upstream of ceramic industry, the difficulty of the present situation, the receivable but no relief; 　　Third, the increase in inventories has been accelerated, as is the overall situation of the ceramics industry, and often can be seen that many of the warehouses are full of goods. 　　Of course, we can also see that the industrial companies above this scale are up 31 per cent year on year. We can also see a 100 per cent increase in profits for the state-owned holding companies there, with a high rise in prices of coal, steel and oil. Private sector profits rose by 14. 9%. Can't see the ceramic enterprises 1 ~ 2 month how much profit growth this year, certainly not state-owned enterprise growth levels of 100%, also cannot achieve the growth of enterprises above designated size 31. 5%. Is the ceramic industry a dra

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As the off-season comes, how do ceramic companies cope?

2017-04-18

　　No consciousness half season is about to go out, 2015 ceramic industry is also the Philippines has two super low season, industry have how many back to temperature, glinting air now, terminal market a dismal performance directly affects the ceramic enterprises, most companies now exceeds the demand, inventory extrusion, actually ceramic enterprises should not dodging stop in front of the off-season, to activate the market will get unexpected results. 　　Off-season marketing to put it bluntly, that is, the internal management and external marketing, internal management is the science of uniting the enterprise internal work, strengthen the employee's work skills, improve employee to enterprise's sense of belonging, sense of honor. And outside marketing is a marketing campaign that attracts eyeballs and new products that activate demand. In a downturn, these actions and activities are very necessary. 　　Learned, the cake market in the process of declining demand shrinking, this means that some enterprises can be assigned to the cake, but some companies will lose the cake, so ceramic enterprises competition will become more and more heated, marketing activity is in the market for the enterprise to compete for more of the cake. Crown of enterprise marketing director zhang gang, said this year's ceramic industry is already jittery, rumors in the industry of ceramic enterprises have closed down, now many ceramic enterprises in the fierce competition for market share in order to protect the survival, some companies work hard to get a single business, the market downturn. 　　Consumers are getting tougher 　　The most obvious difference between the off-season and off-season is the consumer perception. In busy times, consumers are quick to sell. In the off-season, consumers are generally wait-and-see. As a result, off-season marketing is more difficult for businesses than for busy marketing. 　　Almost every company is adding off-season marketing 　　From the strict sense, because almost all of the ceramic shops are on the market in the promotion activities, so basically every ceramic enterprises marketing in planning the off-season. But on the scale of the activity, only a few ceramic companies have worked hard in the off-season marketing campaign. Group buying, President signing, star signing, community promotion, engineering public relations and other off-season marketing methods become the hot products of ceramic enterprises. 　　Rather than passively initiative, off-season marketing become ceramic enterprise effective way against the off-season, but now the off-season marketing gimmick homogeneity serious, lets the off-season effect of marketing activities. The ceramic industry is full of strong price wars, and price wars hurt consumer confidence as well as businesses.

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Analysis of the cause of the price increase of ceramics

2017-04-18

　　Zhang! Up! Up!After a year, I heard only a rise! This is why the three factors are destined for the price of ceramics! 　　Trucks are limited and shipping costs are multiplied 　　First of all, by the ministry of transport "transfinite transport vehicle traffic highway management regulations" has been implemented on September 21, 2016, the new rules has been clear about the freight source management measures, regulation as a direct result of motor transport freight non-metallic mineral prices 10-20 yuan/ton. 　　The ultra limit policy promptly, major mining traffic arteries and ceramic production park strict on ore transport vehicle overload phenomenon, of the overload vehicles to seize and fines, ceramic raw materials inventory gap, the freight cost is on the rise. 　　Second, by the ministry of land and resources, the ministry, the ministry of finance, the ministry and the combination of the national energy administration on the strengthening of mine geological environment restoration and comprehensive administrative guidance "has been promulgated in 2016. Xiong, the deputy director of the department of geology and environment of the ministry of land and resources, said that China will conduct comprehensive management of mine environmental issues, including historical issues. 　　National standard management in mines, especially in guangxi, guangdong huizhou, jilin and other non-metallic mineral rock, coal mining more began to standardize management of the mine, to crack down on illegal mines, average daily mining stone to decrease quantity, part of ceramic raw material supply nervous, pricing appear unstable phenomenon. 　　The 13th five-year plan, the green mine development 　　Finally, the 13th five-year development plan of the non-metal mining industry points out that the development of the mine is green. Non-metallic mining industry, speed up the development of environment-friendly protection and restoration of ecological environment, from equipment, technology, scale of production enterprises, safety, environmental protection and other aspects improve access, eliminate small size, high resource consumption and environmental pollution, does not fit safety production requirements of enterprises. During the 12th five-year plan period, the rectification of non-metal mining operations has been strengthened and the mining order gradually standardized. The proportion of non-metal mining companies that are larger in scale has been rising, with the number of small businesses shrinking by nearly 10,000. We have increased environmental pollution control over the past year, demanding that the mining regulations be regulated, energy conservation and emissions reduction, and "tri-waste" emissions, and the cost of mining mining will rise. 　　From guangxi, one talcum powder suppliers said they mainly surrounding procurement in nanning, since the second half of 2016, the shortage of raw materials, raw material price is not stable, environmental stress, transportation cost and other factors, the supply of its top ten brand of pottery and porcelain prices rose by 25% to 30%. 　　Industry experts also pointed out that this year the first year is metal to capacity, director of the national development and reform commission Ren Lifeng control capacity is pointed out in the last two sessions, when it comes to control capacity, ceramic material purchaser will think the price will continue to rise. A ceramic material purchaser also said: at the moment looking for supply of goods, supply and demand tension, even the rich are not necessarily take the arrival of the goods, now completely become a seller's market, dominated by suppliers, passive downstream enterprises.

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