The search for intelligent manufacturing in guangdong also clears the way


  Ceramics is one of the most distinctive products and industries in China, and the world knows China for ceramics. Guangdong with its own resources, market, location unique development advantages, has been leading the development of Chinese ceramics, and established as the strength of the ceramic base in China, existing in foshan and chaozhou ceramics are. As one of the ten famous brands in ceramic industry leader in the industry of guangdong, the types of product diversification development became a scenery line of the ceramic industry, at the moment in ceramic industry occupies very important position in the national and the world.   But over the years, the guangdong ceramics industry has faced many problems. Released recently, the guangdong environmental protection bureau of the central environmental protection inspectorate 4 designated by the guangdong problem investigation and handling status summary table "shows that as of December 12, 16, 2016 in guangdong province, guangzhou, zhuhai, foshan, shaoguan, dongguan, jiangmen, huizhou, zhanjiang, yunfu, yangjiang, shantou, jieyang and shanwei city unveiled the central environmental protection inspectorate complaint, 246 pieces of processing conditions, involved to 16 ceramics factory, two ceramics factory, there is no environmental illegal 13 ceramics factory was filed for investigation for environmental law, one is under investigation.   Environmental pollution caused by high energy consumption; There is little market for high-end products, a red sea for low-end products; Threshold is low, many small business and technical reserves, low market share of large enterprise groups, and so on a series of problems, let the "ceramic capital of guangdong to be hit.   Can continue to prosper in ceramic industry development, in addition to its profound historical background, there is another important reason is that the ceramic industry has become one of the economic source of income. Although guangdong is a major ceramic production province, but still is given priority to with the medium of product of pottery and porcelain, low value-added products, in the international market price is not high, in the process of development always is a high investment, energy-consuming, high pollution and low benefit. In addition, the production technology is backward, the innovation potential is insufficient, the talent shortage and so on causes the guangdong ceramics industry to face the crisis.   Held in guangzhou in May last year, "ceramic industry in guangdong province from 2015 to 2016 annual meeting and guangdong ceramics association member congress and the third ceramic art master located in guangdong province", the guangdong ceramic association, director of the 2015 guangdong ceramic industry status and work in guangdong ceramic association report pointed out that in 2015, the provincial ceramic industry main business income is 216.84 billion yuan, building ceramics production 2.52 billion square meters, fell 1.4% year on year; The output of sanitary ceramics was 409.19 million units, down 22.2% year on year. The production of daily (art) ceramic production was 4.84 billion, and it was down. In the first three months of 2016, 590 million square meters of construction ceramics were produced in the province, down 1.9 percent year on year. The output of sanitary ceramics was 12.176,000, down 19.1% year on year. In terms of exports, the total amount of porcelain products exported in 2015 totaled 143.45 million tons, a year-on-year increase of 2.1 percent, up from the year before, according to the guangzhou customs statistics. Total exports totaled $8.74 billion (38.4% of the country), up 13.0%, a 12.2% decline from the year before. Although industry faces unprecedented difficulties and pressure, along with the advancement of reform of the supply side, the acceleration of industrial structure adjustment and transformation and upgrading, product research and development, many enterprises continuously enhance innovation layout of intelligent manufacturing.   In recent years, there has been a high demand for intelligent manufacturing, and the personality of ceramic enterprises is seeking to escape the "mire" of the competition of homogenization through intelligent manufacturing. A ceramic enterprise, general manager of the nail is pointed out that the current existing problems in the manufacturing process of ceramic industry in China, he said, "the current domestic automation degree is not high, only a half automation, such as kiln, in spite of automation control system, but due to the unstable gas calorific value, such as voltage and current fluctuations, difficult to adapt to automation control system, only by manual adjustment. Unless it's ceramic industry supporting can reach standardization, will effectively promote the degree of automation. Compared with the domestic and foreign automation degree is high, so they need the whole line around 50 people can, and we estim

The use of ceramic brands to mimic the flood of innovation can help prevent problems


  One corporate boss has said that we are not in a hurry to market, because it is too early to open the market and products are easily copied by others.   There is nothing wrong with copying without sin.   The rise of China's top ten brands is the use of imitation boats. In order to reduce risk and loss, to gain the maximum benefit and deliberate slowly, it is wiser and more refracted. Some people even say that in the market, a quick step could be an advanced one, or a forerunner. But it's not easy to sit on the diaoyutai slowly.   Achieve innovation and development of strategic layout, innovation leads the strategic height, ceramic enterprises need more "as long as kung fu deep, iron pestle ground into a needle" firm belief, with international vision and steadfast drive, turn your attention to with independent intellectual property rights of independent innovation, this is the future a period of domestic ceramic enterprises advocate tone, also strong achievement upgrade and the direction of the target.   A word of sleep.   In the ceramic industry that clones imitates the flood, whether the ceramic enterprise that is innovative break the bureau, whether to be able to prevent the disease not yet to slow innovation to take a step   What happens if everyone takes the initiative to slow down   Is it not in tune with the innovation drive   Industry experts say, the initiative innovation is like "attack", slower as a "defense", the market competition is like a majestic football game, if you want to control the scene, win, take the initiative to "attack" always forced to "defensive".   Ceramics, large and medium-sized strength enterprises want to stand in the interests of the industry and strategic height, leading consciousness, independent innovation, lead, promote industrial upgrading, to become the main innovation drive and a striker. Small and medium ceramic enterprises can be moderately aimed at the technology and products that have the upgrade space, to fill the vacancy of the second innovation, the reinvention and the reinvention, the winding path will improve. In order to build the "concerto" of the cooperation and win-win cooperation between the ceramics industry, the "chorus of chorus" is the development of simultaneous innovation.

The collection of ceramics should be careful not to be confused by appearances


  Now has become a popular online sales porcelain, it is difficult to distinguish from the elaborate pictures true quality porcelain, makes you more difficult to distinguish between the two pictures are the same porcelain, think the price gap is too big, especially the top ten brands of ceramic collection, feel the cost of porcelain unfathomable, "issue". Is the price of porcelain really confusing   I'd like to talk to you about the experience of making porcelain in jingdezhen for several decades.   Don't look at the value of porcelain from some surface phenomenon; Porcelain, unlike other commodities, jingdezhen porcelain is made by hand, basic technology, basic is the traditional process, the product cannot reach the same standard, in the past there is a ballad "hundred kiln than a treasure" that is very difficult to make a perfect porcelain, porcelain products will be hundreds of quality defects, the gap will affect the final sales price to produce unexpected. Many factors, such as color, enamel, fine degree, and technical difficulties, can make a difference in price. A low-grade porcelain and a high-grade porcelain surface is the plaster molding, glazing and firing after from the production process to see the difference is not too big, but when you know about the hardships of high-grade porcelain production will understand cost is not imagination of so simple.   Again, the question of workmanship   Only from the raw material price difference how much we will be able to see the price difference, but only use money to buy these materials is not enough, because many high-grade raw materials due to many years no one understood the use method and sintering process, need to test will success can only be use for many times, very few adept experts experiment.   Many years' production practice of the they told them to use their not familiar with the craft of porcelain, the end result must be economic failure, foreign investors do not understand the laws porcelain production, cut test reform, success will not easily, are almost all failed, so antique porcelain production technology progress is very slow.   The cost of production is a major cost, such as a teacup to shape the cheapest machine moulding needs only a few Angle of operating costs, grouting molding may be cheap, and a hand pull embryo fetal thin cup molding fee will be few yuan.   And able to produce high-end boutique craftsman is still hard to find, from blocking to burning need to pass from the kiln drying billet, slab, billet, hydrating, swinging glaze, coloured drawing or pattern, glazing, billet, seting, blowing, clinkering, the kiln... Auxiliary process with the series of dozens of working procedure, which will make the product as long as there is a negligence of scrapped, if these auxiliary production of high-grade porcelain work also is important to hire professional auxiliary craftsmen.   If making low-grade product because of the thickness of the flat tyre, the process requires that the low-grade product can be finished by simple filling water, it will be able to apply the glaze, the cooking, the cost is very low.   Porcelain, the more fine workmanship, clever, thin, fine, the simulation demand is high, the greater the chance of the quality problem, the personality is jingdezhen porcelain production areas other than basic don't belong to the hard-paste porcelain, porcelain product deformation caused by quality defects alone is lower than the jingdezhen porcelain dozens of times, and these defective instruments included in the cost.   Colour painting accounts for a large proportion of the cost of porcelain, and the difference between the cost of painting and painting is very large. Still in the cup, for example: hire apprentices to draw simple patterns do not need to pay, a few dollars and ordinary craftsmen senior craftsman need hundreds of yuan, if the drawing complex images such as qingming scroll to thousands of yuan. Is the gap between cost of a small inscription is unthinkable, low-grade decals, printing process an inscription in just a few cents, but an neatly handwritten inscription will four yuan a word, if an inscription "simulation in place" is hundreds of yuan.   Although only a little difference but the difference of cost is a China hundreds, as if a seemingly ordinary tureen craft, some sell more than a dozen pieces, others of thousands of yuan.   The first is the selection of raw materials   First from the mud material, there are more than one hundred yuan a ton of slag mud, there are more than three thousand yuan a ton of special mud, if in accordance with the general industrial product pricing rule "a worker is expected to" rule, the price of the porcelain to differ 300 times! Slag mud is dressing when fetal scraping mud material, can only be sold to production upscale porcelain factory, some cheap grouting molding archaize ceramic is to use this kind of mud material; "Medium white mud", 400 yuan or so, is the main

From the consumer era look at the ceramic industry terminal store upgrade thought


  The concept of "new retail" latest "refresh", is the result of Mr Ma the cloud conference speech in hangzhou in 2016, when Mr Ma said: "in the future, ten years or twenty years will no longer have the idea that e-commerce, online and logistics must combine together", can the real "new retail".   As Ma Yunxin words, despite the current industry of new retail concepts have not unified cognition, but it really represents a new trend, that is from price consumption era to the value change of The Times. In this consumer-led consumer market, it's imperative that we display an upgrade offline.   However, for the traditional ceramic entity shop, we should stand on the consumer's position thinking, simply store the image of the upgrade is not enough, but to upgrade from the user as the center of experience.   Below, we discuss a few aspects of the upgrading of the store in the current consumer era ceramics industry:   First: store management upgrades   Traditional terminal stores, because of the need to meet the needs of the ceramic upgrade of the top ten brands and manufacturers, a small change for a year, three years changed this is normal, the image of a variety of upgrades, product upgrade, store image, such as the terminal stores camp cost will increase with the rapid development of the ceramic tile industry at the moment, the transition of the consumer market consciousness, many brands started to "light" ceramic operation management, the light is the main body storefront renovation costs at the moment is light, light on inventory.   Based on Internet thinking the GIA mentioned marble tile brand terminal management requires innovation, from the storefront renovation and product structure need to be concise, presented in the form of a minimalist, because it not only greatly reduce the terminal business owners manage stress, but also cater to the consumption trend at the moment.   There is also the channel building, because the retail business is not just a retail business. Store set up community promotion team, take the initiative to go out to the community to grasp the customer, to form a sales team of the project, the intention to expand precise room, hotel and other projects, to form a channel of domestic outfit company development team, dedicated to domestic outfit company channels development and maintenance work, at the same time also to form a distribution team and so on.   In the era of mobile Internet, customer purchasing behavior is more diversified, to develop various sales channels, with the fastest way to find the target customers, is the request of the ages and dealer development important way.   Second: store service upgrades   With the rise of the manufacturing industry, there have been many luxury stores, image shops, flagship stores, and experience shops. When the consumer enters the storefront, like enter a carefully decorated living room, let a person deeply experience the style lasting appeal that the relevant product has distinctive characteristic. The emergence of these new meteorology is exactly the same time that the marketing service of the ceramic industry has been upgraded. In the past, we used to be used in the ceramic exhibition hall, the simple product of the big slanting board, the simple toilet model room.   Now, in the age of pluralistic competition, businesses have to come up with ideas that will appeal to buyers. Value-added services, door-to-door measurement services, and space design services.   Third: store product upgrades   Terminal stores products sample, of course, according to the product category of brands, but there, where we more emphasizes the product structure and combination, reasonable product mix will be more conducive to product sales chain, "product in essence, not more" at the same time, because the area is finite, terminal stores, as well as the particularity of household building materials industry, a single product is not aroused consumer's shopping desire, only to see between the example of the overall or renderings later, they can find out whether this product fit their needs.   Fourth: store experience upgrades   Due to the development of information technology and Internet, the user experience to become the important indicators of a brand in the consumer experience, now has covered every day we come into contact with the food, clothing, shelter, line, ceramic industry, however, to experience upgrading also gradually popularization, ceramic products, after all, the last is a household space, so the virtual reality VR technology has become an important experience ceramic store tools, technology changes with each passing day, of course, we need to keep up with the pace of The Times, or the same will be abandoned by time.   Creation of new retail, not told us to keep up with the new retail model, but to our cognition, the change of The Times, at the moment of consumers is a constantly changing individual. And we, as a semi-finished produ

Whether or not the ceramic industry is holding back the national economy


  In 2017, a quarter of the time, the industry brothers and sisters gathered together, and the question most asked was "what is the industry like this year?" "And" what about the beginning of this year?" , in fact, all these problems can't accurate answer (maybe inquisitor have no hope you accurate answer), and just about everyone's own most probably feeling.   According to the authoritative interpretation of the national bureau of statistics, the main reasons for the obvious acceleration in profit growth of industrial enterprises in the january-february period are three main reasons:   First, the growth of industrial production has accelerated, and the production of ceramics industry has barely seen the trend of growth, let alone growth.   The second is the product price is obvious rise, ceramic ten brand product day in the roar: price increases! There is an obvious surplus in the market, overcapacity in production capacity, and what is the price hike?   Three is the cost per unit and the unit cost down faster, unit cost and unit cost of ceramic industry is rising, labor costs, environmental cost, the cost of raw materials, such as fuel costs are rising.   On March 27, the national bureau of statistics announced that the total profit of industrial enterprises in the first two months of 2017 will be 10156. 800 million yuan, up 31 percent year on year. 5%. People who believe that the data is concerned with the data have two main expressions: surprise and surprise. Therefore, the second day (March 28) I'm going to the national bureau of statistics data and simple analysis into the "irmtraud fessen-henjes ceramic channel", but added behind the title "dragging the ceramics industry?" "Obviously I was the latter expression -- I was surprised to see the total profit growth of 8 in the first 12 months of 2016. 5 percent, and the maximum growth rate of the year is 9. 4 percent (1 ~ November). In addition, I also carefully read the national bureau of statistics of authoritative interpretation 】 【 industrial profits continue to restorative growth (national bureau of statistics (NBS) industrial Dr SiHePing interpretation).   First what has happened, the personage inside course of study generally feel overall more than 2015, 2016, 2015 ceramic industry has an obvious failures, most brand ceramic enterprises have 2016 more than 20% growth. The latest information from the China building society of building and sanitary ceramics is 102 for all of 2016. That's 6.5 billion square meters, which is 0. 84%. The ceramic output of 2015 was 101. It's 7.9 billion square meters, up to zero. 5%. This year has been for the past three months, environmental protection feeling stressed out, most of the production of ceramic enterprises is still not fully open, has opened up pottery, most feel good production and sales.   China's real estate development investment grew by 8 percent between January and February 2017. 9% (6.9% for all of 2016); The land purchase area of the national real estate enterprise increased by 6. 2% (up for the full year of 2016); The sales area of commercial housing in the country increased by 25. 1% (annual growth of 22.5%); The effects of real estate controls are not yet visible. China's manufacturing purchasing managers' index for February 2016 was 51. Six percent, five months in a row, more than 51 percent, and the overall outlook for 2017 is optimistic.   The national bureau of statistics has an authoritative interpretation that other indicators that reflect corporate performance in January and February have also improved significantly   One is the profit rate increased significantly, in the ceramic industry, most part of the good brand ceramic companies have this kind of condition, most of the ceramic enterprise profit margins without apparent rise;   The second is the receivable difficult the first relief, regional dealers system much of the ceramic enterprise, don't have much cash collection problem, but in front of the real estate tycoons are different, some ceramic enterprises because of the receivable problem may or is becoming a "shareholder", and chemical equipment suppliers in the upstream of ceramic industry, the difficulty of the present situation, the receivable but no relief;   Third, the increase in inventories has been accelerated, as is the overall situation of the ceramics industry, and often can be seen that many of the warehouses are full of goods.   Of course, we can also see that the industrial companies above this scale are up 31 per cent year on year. We can also see a 100 per cent increase in profits for the state-owned holding companies there, with a high rise in prices of coal, steel and oil. Private sector profits rose by 14. 9%. Can't see the ceramic enterprises 1 ~ 2 month how much profit growth this year, certainly not state-owned enterprise growth levels of 100%, also cannot achieve the growth of enterprises above designated size 31. 5%. Is the ceramic industry a dra
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