As the off-season comes, how do ceramic companies cope?
No consciousness half season is about to go out, 2015 ceramic industry is also the Philippines has two super low season, industry have how many back to temperature, glinting air now, terminal market a dismal performance directly affects the ceramic enterprises, most companies now exceeds the demand, inventory extrusion, actually ceramic enterprises should not dodging stop in front of the off-season, to activate the market will get unexpected results.
Off-season marketing to put it bluntly, that is, the internal management and external marketing, internal management is the science of uniting the enterprise internal work, strengthen the employee's work skills, improve employee to enterprise's sense of belonging, sense of honor. And outside marketing is a marketing campaign that attracts eyeballs and new products that activate demand. In a downturn, these actions and activities are very necessary.
Learned, the cake market in the process of declining demand shrinking, this means that some enterprises can be assigned to the cake, but some companies will lose the cake, so ceramic enterprises competition will become more and more heated, marketing activity is in the market for the enterprise to compete for more of the cake. Crown of enterprise marketing director zhang gang, said this year's ceramic industry is already jittery, rumors in the industry of ceramic enterprises have closed down, now many ceramic enterprises in the fierce competition for market share in order to protect the survival, some companies work hard to get a single business, the market downturn.
Consumers are getting tougher
The most obvious difference between the off-season and off-season is the consumer perception. In busy times, consumers are quick to sell. In the off-season, consumers are generally wait-and-see. As a result, off-season marketing is more difficult for businesses than for busy marketing.
Almost every company is adding off-season marketing
From the strict sense, because almost all of the ceramic shops are on the market in the promotion activities, so basically every ceramic enterprises marketing in planning the off-season. But on the scale of the activity, only a few ceramic companies have worked hard in the off-season marketing campaign. Group buying, President signing, star signing, community promotion, engineering public relations and other off-season marketing methods become the hot products of ceramic enterprises.
Rather than passively initiative, off-season marketing become ceramic enterprise effective way against the off-season, but now the off-season marketing gimmick homogeneity serious, lets the off-season effect of marketing activities. The ceramic industry is full of strong price wars, and price wars hurt consumer confidence as well as businesses.
Release time : 2017-04-18