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As the off-season comes, how do ceramic companies cope?

As the off-season comes, how do ceramic companies cope?

　　No consciousness half season is about to go out, 2015 ceramic industry is also the Philippines has two super low season, industry have how many back to temperature, glinting air now, terminal market a dismal performance directly affects the ceramic enterprises, most companies now exceeds the demand, inventory extrusion, actually ceramic enterprises should not dodging stop in front of the off-season, to activate the market will get unexpected results. 　　Off-season marketing to put it bluntly, that is, the internal management and external marketing, internal management is the science of uniting the enterprise internal work, strengthen the employee's work skills, improve employee to enterprise's sense of belonging, sense of honor. And outside marketing is a marketing campaign that attracts eyeballs and new products that activate demand. In a downturn, these actions and activities are very necessary. 　　Learned, the cake market in the process of declining demand shrinking, this means that some enterprises can be assigned to the cake, but some companies will lose the cake, so ceramic enterprises competition will become more and more heated, marketing activity is in the market for the enterprise to compete for more of the cake. Crown of enterprise marketing director zhang gang, said this year's ceramic industry is already jittery, rumors in the industry of ceramic enterprises have closed down, now many ceramic enterprises in the fierce competition for market share in order to protect the survival, some companies work hard to get a single business, the market downturn. 　　Consumers are getting tougher 　　The most obvious difference between the off-season and off-season is the consumer perception. In busy times, consumers are quick to sell. In the off-season, consumers are generally wait-and-see. As a result, off-season marketing is more difficult for businesses than for busy marketing. 　　Almost every company is adding off-season marketing 　　From the strict sense, because almost all of the ceramic shops are on the market in the promotion activities, so basically every ceramic enterprises marketing in planning the off-season. But on the scale of the activity, only a few ceramic companies have worked hard in the off-season marketing campaign. Group buying, President signing, star signing, community promotion, engineering public relations and other off-season marketing methods become the hot products of ceramic enterprises. 　　Rather than passively initiative, off-season marketing become ceramic enterprise effective way against the off-season, but now the off-season marketing gimmick homogeneity serious, lets the off-season effect of marketing activities. The ceramic industry is full of strong price wars, and price wars hurt consumer confidence as well as businesses.
Release time : 2017-04-18
Analysis of the cause of the price increase of ceramics

Analysis of the cause of the price increase of ceramics

　　Zhang! Up! Up!After a year, I heard only a rise! This is why the three factors are destined for the price of ceramics! 　　Trucks are limited and shipping costs are multiplied 　　First of all, by the ministry of transport "transfinite transport vehicle traffic highway management regulations" has been implemented on September 21, 2016, the new rules has been clear about the freight source management measures, regulation as a direct result of motor transport freight non-metallic mineral prices 10-20 yuan/ton. 　　The ultra limit policy promptly, major mining traffic arteries and ceramic production park strict on ore transport vehicle overload phenomenon, of the overload vehicles to seize and fines, ceramic raw materials inventory gap, the freight cost is on the rise. 　　Second, by the ministry of land and resources, the ministry, the ministry of finance, the ministry and the combination of the national energy administration on the strengthening of mine geological environment restoration and comprehensive administrative guidance "has been promulgated in 2016. Xiong, the deputy director of the department of geology and environment of the ministry of land and resources, said that China will conduct comprehensive management of mine environmental issues, including historical issues. 　　National standard management in mines, especially in guangxi, guangdong huizhou, jilin and other non-metallic mineral rock, coal mining more began to standardize management of the mine, to crack down on illegal mines, average daily mining stone to decrease quantity, part of ceramic raw material supply nervous, pricing appear unstable phenomenon. 　　The 13th five-year plan, the green mine development 　　Finally, the 13th five-year development plan of the non-metal mining industry points out that the development of the mine is green. Non-metallic mining industry, speed up the development of environment-friendly protection and restoration of ecological environment, from equipment, technology, scale of production enterprises, safety, environmental protection and other aspects improve access, eliminate small size, high resource consumption and environmental pollution, does not fit safety production requirements of enterprises. During the 12th five-year plan period, the rectification of non-metal mining operations has been strengthened and the mining order gradually standardized. The proportion of non-metal mining companies that are larger in scale has been rising, with the number of small businesses shrinking by nearly 10,000. We have increased environmental pollution control over the past year, demanding that the mining regulations be regulated, energy conservation and emissions reduction, and "tri-waste" emissions, and the cost of mining mining will rise. 　　From guangxi, one talcum powder suppliers said they mainly surrounding procurement in nanning, since the second half of 2016, the shortage of raw materials, raw material price is not stable, environmental stress, transportation cost and other factors, the supply of its top ten brand of pottery and porcelain prices rose by 25% to 30%. 　　Industry experts also pointed out that this year the first year is metal to capacity, director of the national development and reform commission Ren Lifeng control capacity is pointed out in the last two sessions, when it comes to control capacity, ceramic material purchaser will think the price will continue to rise. A ceramic material purchaser also said: at the moment looking for supply of goods, supply and demand tension, even the rich are not necessarily take the arrival of the goods, now completely become a seller's market, dominated by suppliers, passive downstream enterprises.
Release time : 2017-04-18
The proliferation of new brands has encouraged innovation in ceramics

The proliferation of new brands has encouraged innovation in ceramics

　　Back in 2016, the domestic market environment more and more bad, a lot of ceramic enterprise survival and development is very difficult, environmental reversed transmission tao transformation and upgrading of enterprises, the production of raw materials, such as logistics costs continue to rise, make the bear heavy pressure of ceramic enterprise can choose close outs. 　　But, despite industry market overall development situation is complicated, elusive, can prevent a batch of ceramic enterprises has profound strength grasped the nettle and grasping development opportunities, and achieve innovation stratagem, to launch new brands to meet the diversified needs of consumers. Such as introducing "eagle eagle group of 2086", finally enterprise launched "lianguan ceramic tile", shun into ceramic enterprises to launch "BTP ceramic sheet", sublimation enterprise launched two dah sing dry CDH, tall and erect strange brand, campari the "felton ceramic tile" of the enterprise, as well as the general enterprise's forthcoming "excellent ceramic tile". 　　The emergence of these new brands has made the game of the pottery industry more exciting! 　　In addition to precision positioning, we need to be prepared for a lasting battle 　　Clearly, consumers have shifted from emotional consumption to rational consumption. With 80, 90, the rise of the younger generation consumer groups, consumer culture level, aesthetic level unceasing enhancement, consumption concept also produces change, they identify the potential for product quality enhancement, strong demand for personalized. To be precise, natural, contracted slowly becomes the new trend of modern home outfit. 　　"Such a shift will inevitably require companies, products with consumer trends change, eagle 2086 is facing the new generation of modern archaize brick brand of consumer groups, not only only is the emergence of a series of new products, and not just the birth of a new brand, also represents the eagle power of growth. It represents the eagle respect for the new generation of consumers, to deduce the development of Chinese aesthetics a diligently exploration." "Said Lin wei, President of eagle group, at the" eagle 2086 "brand. 　　According to introducing, eagle 2086 main advocate change numerous into Jane, return uncut jade to put in the product attitude and "Jane's life, this time" way of life, calls for a new generation of consumers return to nature of life, pay attention to life itself. The launch of the eagle 2086 brand, for the eagle group, formalized the three major brands of the group. Chen Xianwei said at the news conference, 2086 as an independent brand is an extension of the eagle group of 2086 modern archaize brick is of fine texture, simple but elegant taste a selection of modern way of life. He also mentioned that antique wood, wood, sandstone, fabrics, such as cement material in ceramic products accounted for more than 90% of the creative source, but many just imitate its surface texture, and 2086 consumers more is the pursuit of culture. 　　And the launch of the same brand new and modern archaize brick "felton ceramic tile", the brand belongs to campari enterprise's brand, emphasizing the concept of "the antique, is more than simple". Liu yong, general manager of the jinbari enterprise group, said that all brands revolve around "people" and that consumers are an important factor in the establishment of new brands. When the industry is bad, it happens. 　　Completes the brand construction is the essence of the ceramic enterprises continued strong vitality and the enterprise brand construction is not can be completed overnight, new brand visibility and influence is not likely to quickly spread to the consumer's mind. The new brand building, more needs the enterprise staff and the dealer persistent effort and persistence. Ensure that the quality of the product is the foundation, then be sure to have precise market positioning, and the enterprise will also pay attention to whether the brand concept and product attribute match. 　　It is understood that Coca-Cola and Pepsi two brand service products are cola beverages, Coca-Cola service object is the public, however, goal is to maintain the world's first, and be authentic; Pepsi is a young man, aiming to be number one in the world and first. The two brands compete for each other, but they all have their own brand positioning, and they have always adopted a series of branding strategies based on their positioning. 　　Take the opportunity of differentiation and development, and beware of innovation. 　　New brand construction needs to keep pace with the concept of management and marketing strategy. At this moment, the marketing methods of various industries are proliferated, the classic, successful marketing strategy is forever but, it is worth learning from the ceramic enterprises. 　　The personage inside course of study thinks, at present ceramic people to expand the market, be sure to go different developme
Release time : 2017-04-18
The price of coal has soared and the pressure on ceramics companies has soared

The price of coal has soared and the pressure on ceramics companies has soared

　　Although because of environmental governance, the current various ceramic production areas in accelerating the process of "coal to gas", but for most of the ceramic enterprises, coal is still the main fuel production. However, due to capacity and other factors, the coal price since the second half of last year will continue to soar, brought a big pressure to the production cost of ceramics factory, many ceramic ten big brand enterprise has issued the price increase notice. 　　At the end of the two sessions, premier li keqiang said in a government report that "coal production will be more than 150 million tons in 2017." At the same time, Inner Mongolia, shaanxi, shanxi, henan and other major coal-producing province suffered to hunt down and go to "dual pressure capacity, the supply is affected at the same time, also will bring high coal prices more pressure. For ceramics factories, the pressures of coal shortages and rising costs are hard to avoid. 　　According to relevant personage, since march, with the increased during the two sessions safety rectification, and intensify environmental protection inspection, coal utilization is not high, the coal shipment is limited, and 2017 years many downstream enterprises start to resume production, in the coal market demand growth, limited supply conditions, as well as the influence area of Inner Mongolia coal market appear again in short supply situation, many local coal mines have always starts, more coal mine is no coal yield. Tight coal supply to the port and downstream, caused the port sales hot, high tension to the northern port positions, basic broke all into the state, and with the increase of the port of shipment, also caused the LaMeiChe long lines, lining up for coal at the coal mine, team for several kilometers. 　　There is a limited supply of coal with severe scrutiny and capacity "double pressure" 　　On December 17, 2016, xu shaoshi, director of the national development and reform commission, said at the national development and reform conference that the target of 25 million tons of coal for the whole year was overdone. The "150 million tons" goal of 2017 is still to be reckoned with. A number of coal-producing provinces have announced their targets for 2017. Shaanxi province will cut 10 million tons of coal use in the guanzhong area. Shanxi will close its coal production capacity by around 20 million tons; In henan province, the coal production capacity was 20 million tons, and the coal production capacity was 7.42 million tons. Guizhou plans to close 120 coal mines and reduce excess capacity by 15 million tons. Jilin will close more than 150,000 tons of coal mines and reduce coal production capacity by 3.14 million tons. Inner Mongolia will complete the withdrawal of 1.2 million tons of coal capacity; Xinjiang plans to eliminate 117 coal mines and 118.7 million tons of capacity. All provinces are determined to do so in terms of coal production capacity. 　　On March 16, coal construction project of national safety bureau reported in 2016 found that the problem of the safety special, shall be ordered to stop local 118, 135 shall be ordered to stop the construction, administrative penalty of 28.47 million yuan. In addition, according to the national safety supervision administration of national coal safety bureau about special work in coal comprehensive safety check-up notice requirements, this year's coal comprehensive security "check-up" specific work since March 2017, until the end of 2017. Many mines in various regions are "in the state of physical examination" as the country continues to upgrade its coal mines. Among them, the Inner Mongolia autonomous region has begun a "physical examination" of large areas of coal mine, ordering the suspension of the construction and the construction of a coal mine, and a total of 197 coal mines in the long term. In the same way, the shaanxi province also carried out a comprehensive safety "medical examination" for coal mines, ordering the suspension of the construction and suspension of the construction of a coal mine and a total of 110 coal mines. In addition, shanxi and other coal-producing provinces have also begun to tighten regulation of coal mines, while keeping the supply of coal at the same time as they do so. The analysis by the asia-pacific coal trading center suggests that the coal sector appears to be on the rise, and coal is not the news. Coal is not the news. 　　The rise in coal is not a news story. 　　It is understood that since the end of February, due to various coal scrutiny, increase coal of coal mine in shanxi, Inner Mongolia, most of the coal traders began to stock up attentively, 2017 years of the downstream enterprises to resume production, high demand, coal supply, prices go up and up. Meanwhile, rising freight rates and transport difficulties are also important factors in coal prices. So, under the triple pressure of rising supplies, rising coal prices and freight rates, many of the com
Release time : 2017-04-18
The search for intelligent manufacturing in guangdong also clears the way

The search for intelligent manufacturing in guangdong also clears the way

　　Ceramics is one of the most distinctive products and industries in China, and the world knows China for ceramics. Guangdong with its own resources, market, location unique development advantages, has been leading the development of Chinese ceramics, and established as the strength of the ceramic base in China, existing in foshan and chaozhou ceramics are. As one of the ten famous brands in ceramic industry leader in the industry of guangdong, the types of product diversification development became a scenery line of the ceramic industry, at the moment in ceramic industry occupies very important position in the national and the world. 　　But over the years, the guangdong ceramics industry has faced many problems. Released recently, the guangdong environmental protection bureau of the central environmental protection inspectorate 4 designated by the guangdong problem investigation and handling status summary table "shows that as of December 12, 16, 2016 in guangdong province, guangzhou, zhuhai, foshan, shaoguan, dongguan, jiangmen, huizhou, zhanjiang, yunfu, yangjiang, shantou, jieyang and shanwei city unveiled the central environmental protection inspectorate complaint, 246 pieces of processing conditions, involved to 16 ceramics factory, two ceramics factory, there is no environmental illegal 13 ceramics factory was filed for investigation for environmental law, one is under investigation. 　　Environmental pollution caused by high energy consumption; There is little market for high-end products, a red sea for low-end products; Threshold is low, many small business and technical reserves, low market share of large enterprise groups, and so on a series of problems, let the "ceramic capital of guangdong to be hit. 　　Can continue to prosper in ceramic industry development, in addition to its profound historical background, there is another important reason is that the ceramic industry has become one of the economic source of income. Although guangdong is a major ceramic production province, but still is given priority to with the medium of product of pottery and porcelain, low value-added products, in the international market price is not high, in the process of development always is a high investment, energy-consuming, high pollution and low benefit. In addition, the production technology is backward, the innovation potential is insufficient, the talent shortage and so on causes the guangdong ceramics industry to face the crisis. 　　Held in guangzhou in May last year, "ceramic industry in guangdong province from 2015 to 2016 annual meeting and guangdong ceramics association member congress and the third ceramic art master located in guangdong province", the guangdong ceramic association, director of the 2015 guangdong ceramic industry status and work in guangdong ceramic association report pointed out that in 2015, the provincial ceramic industry main business income is 216.84 billion yuan, building ceramics production 2.52 billion square meters, fell 1.4% year on year; The output of sanitary ceramics was 409.19 million units, down 22.2% year on year. The production of daily (art) ceramic production was 4.84 billion, and it was down. In the first three months of 2016, 590 million square meters of construction ceramics were produced in the province, down 1.9 percent year on year. The output of sanitary ceramics was 12.176,000, down 19.1% year on year. In terms of exports, the total amount of porcelain products exported in 2015 totaled 143.45 million tons, a year-on-year increase of 2.1 percent, up from the year before, according to the guangzhou customs statistics. Total exports totaled $8.74 billion (38.4% of the country), up 13.0%, a 12.2% decline from the year before. Although industry faces unprecedented difficulties and pressure, along with the advancement of reform of the supply side, the acceleration of industrial structure adjustment and transformation and upgrading, product research and development, many enterprises continuously enhance innovation layout of intelligent manufacturing. 　　In recent years, there has been a high demand for intelligent manufacturing, and the personality of ceramic enterprises is seeking to escape the "mire" of the competition of homogenization through intelligent manufacturing. A ceramic enterprise, general manager of the nail is pointed out that the current existing problems in the manufacturing process of ceramic industry in China, he said, "the current domestic automation degree is not high, only a half automation, such as kiln, in spite of automation control system, but due to the unstable gas calorific value, such as voltage and current fluctuations, difficult to adapt to automation control system, only by manual adjustment. Unless it's ceramic industry supporting can reach standardization, will effectively promote the degree of automation. Compared with the domestic and foreign automation degree is high, so they need the whole line around 50 people can, and we estim
Release time : 2017-04-18
The use of ceramic brands to mimic the flood of innovation can help prevent problems

The use of ceramic brands to mimic the flood of innovation can help prevent problems

　　One corporate boss has said that we are not in a hurry to market, because it is too early to open the market and products are easily copied by others. 　　There is nothing wrong with copying without sin. 　　The rise of China's top ten brands is the use of imitation boats. In order to reduce risk and loss, to gain the maximum benefit and deliberate slowly, it is wiser and more refracted. Some people even say that in the market, a quick step could be an advanced one, or a forerunner. But it's not easy to sit on the diaoyutai slowly. 　　Achieve innovation and development of strategic layout, innovation leads the strategic height, ceramic enterprises need more "as long as kung fu deep, iron pestle ground into a needle" firm belief, with international vision and steadfast drive, turn your attention to with independent intellectual property rights of independent innovation, this is the future a period of domestic ceramic enterprises advocate tone, also strong achievement upgrade and the direction of the target. 　　A word of sleep. 　　In the ceramic industry that clones imitates the flood, whether the ceramic enterprise that is innovative break the bureau, whether to be able to prevent the disease not yet to slow innovation to take a step 　　What happens if everyone takes the initiative to slow down 　　Is it not in tune with the innovation drive 　　Industry experts say, the initiative innovation is like "attack", slower as a "defense", the market competition is like a majestic football game, if you want to control the scene, win, take the initiative to "attack" always forced to "defensive". 　　Ceramics, large and medium-sized strength enterprises want to stand in the interests of the industry and strategic height, leading consciousness, independent innovation, lead, promote industrial upgrading, to become the main innovation drive and a striker. Small and medium ceramic enterprises can be moderately aimed at the technology and products that have the upgrade space, to fill the vacancy of the second innovation, the reinvention and the reinvention, the winding path will improve. In order to build the "concerto" of the cooperation and win-win cooperation between the ceramics industry, the "chorus of chorus" is the development of simultaneous innovation.
Release time : 2017-04-18
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